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Braamfontein is part of a cultural arc that includes Newtown, the University of the Witwatersrand, Constitution Hill and the Civic Centre. The Nelson Mandela Bridge is the prominent landmark that connects Braamfontein to the city center. Jan Smuts Avenue and Empire Road are two major thoroughfares that run through the suburb which makes for ease of access even in th CBD. Situated north of the city centre, Braamfontein is the fourth largest commercial node supplying office space in the city of Johannesburg.

Several South African-based multinational companies have their offices here. There are a consistently high number of office and retail rental spaces available in this business district.

During the apartheid era, large-scale commercial development in the area was encouraged. After the abolition of apartheid, the area began to deteriorate. Braamfontein suffered an exodus of businesses and institutions as the centre of Johannesburg moved out to Sandton and the northern suburbs, but it never decayed as some of the inner city has done. Instead, Braamfontein is home to a less formal but by no means less bustling economy. Intervention by both the city of Johannesburg and large corporate business, acting as the "Braamfontein Management District", initiated a process of urban renewal in this inner-city district. Urban renewal efforts and the establishment of the Braamfontein Management District by the Johannesburg Development Agency and property owners have led to the district's regeneration as a corporate and commercial district, educational centre, and entertainment and arts hub. Within walking distance of the new Gautrain's Johannesburg Park Station, Braamfontein has over the last few years enjoyed a remarkable recovery.

The offices of the Johannesburg City Council and the University of the Witwatersrand are located in Braamfonetin. Braamfontein is a prominent center in Johannesburg for arts and entertainment, and hosts many of South Africa's musicians and artists. The Johannesburg Civic Theatre is one of the country's prime theatres and has a daily visitor count of 1,200 people and houses the Nelson Mandela Theatre. 70 Juta’s colourful face is home to a diverse range of quirky individuals and companies. From fashion startups to vintage furniture to progressive exhibition spaces, 70 Juta is stimulating environment to be in and a great example of the cultural rebirth of the area. Several developers have focused on the area due to its proximity to the Univercity of the Witwatersrand (WITS), with many conversions from office blocks to residential accommodation taking place. In addition there has been a revival in commercial office space.

Commercial Areas